The goal was to create a simple, high-converting landing page for SteviePicks, encouraging sports fans to sign up for the VIP Membership service. The service needed to be locked behind a paywall, offering exclusive betting picks without the need for users to conduct their own research.
I believe in simplicity and user-focused design. For SteviePicks, the aim was to create a landing page that was straightforward, easy to navigate, and clearly communicated the value of the VIP service. The design had to be clean but impactful, making it easy for users to convert into paying members.
Simple & Straightforward
SteviePicks needed a landing page that would engage users coming from social media and drive them to sign up for their VIP Membership. The challenge was to create a seamless experience that communicated the value of the service without overwhelming users, all while keeping the site simple and uncluttered. The paywall needed to be integrated smoothly, ensuring a frictionless experience once users decided to become VIP members.
I kept the design minimal with limited pages and navigation, focusing on user clarity and conversion. The color scheme of black and luxury dark gold evokes a sense of winning and exclusivity—gold, after all, represents trophies and success. The website was built on Squarespace to keep hosting costs low, and it was optimized for SEO to drive traffic to the page.
The Bet Cashed!
The landing page exceeded the client’s expectations. The simplified navigation and clear call-to-action encouraged users to easily sign up as VIP members, and the design conveyed the exclusivity and value of the service. The client was thrilled with the result, which successfully met all project goals.
